TikTok is introducing a updated setting that allows them to lessen the amount of AI-made media appearing in their timelines. This step comes as the company disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale rollout. This development comes amid a increase in content created by AI, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that approximately 10% of the most rapidly expanding video streams on a competing service only show AI-generated videos. A large amount of this output is considered mass-produced AI material, a term for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, from AI artwork to informative clips, and we intend to provide users the option to see more or less of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its app identified as made with AI. Overall, over 100 m media items are added to the service daily, making clips made by AI a relatively small part of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the volume of AI-generated videos they watch by using the topic control option in the app and choosing the AI content topic. Further subjects that currently be modified under the filter include politics, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige creators to identify convincing AI-generated content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be taken down under its community policies.
In addition, the platform will from now on attach an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to stop users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is also introducing a two million dollar awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over plans to cut jobs for a large number of review team members in Britain. The company is planning to eliminate 439 jobs in its user protection department in its British office, with worker representatives and internet security professionals raising concerns that people are being substituted by machine-led review.
A senior executive explained that human moderation would continue to be important, but AI can protect employees by eliminating the most graphic content before it is viewed by staff. The company announced a notable drop in disturbing and violent content seen by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us process content quickly.”
